Diverse food cultures and
Sustainable food system
for the next generations
through data and AI

Our Users Clients
  • ABCサステナ
  • Ajinomoto
  • JA ACCELERATOR
  • ovgo
  • ZERO
  • JT
  • 雨風太陽
  • 和多屋別荘
  • meiji

Our Vision

Food-Focused AI & Data Analytics

The food and agriculture sector faces multi-dimensional sustainability challenges beyond decarbonization, such as biodiversity loss. However, the complexity of food products makes their values hard to see, leading some ingredients to be avoided based on perception rather than evidence—risking a loss of food diversity and culture.

‘My-Eco-Ruler’ visualizes the values of food products using over ten multidimensional indicators. Through data and AI, it makes producers’ efforts visible, supporting the preservation of diverse food cultures in a sustainable way.

Awards

The ‘My-Eco-Ruler’ initiative has received high praise from domestic and international corporates and organizations.

2022 JA Accelerator 4th Term Excellence Award
Excellence Award
2022 Hosted by the French Chamber of Commerce and Industry in Japan, ‘BUSINESS LEADERS FORUM 2022 TECH4GOOD EVENT’
The Best Start-up for a Sustainable Society Award
2023 Hosted by Toyohashi City, Aichi Prefecture, ‘TOYOHASHI AGRI MEETUP AgriTech Contest for Creating the Future of Agriculture’
Finalist: Selected as a company for a 2-year demonstration experiment
2023 Awarded by Basque Culinary Center, Culinary Action on the Road by BCC
The Future Food Institute Award
2024 Food 4 Future 2024
Finalist: Best Sustainable Project
2024 “FOODTECH X TECH Mercato” by MUFG ICJ ESG Accelerator
Mitsubishi UFJ Trust and Banking Award
2024 FoodTech Venture Day Neo
“Watayabesso Award” and “MUFG, empowering a brighter future food Award”

cuoncrop.inc
Representative Director & CEO

Suguru Kitagaki

I founded cuoncrop with a strong desire to preserve the rich food culture we have enjoyed and pass it on to the next generation. As sustainability challenges such as climate change become increasingly urgent, we aim to provide society with the solutions needed to protect this richness and ensure its future.

Our strength lies in developing systems that leverage data and AI for the food and agriculture sector. By combining business data, such as market trends, with multidimensional environmental data, including not only GHG emissions but also biodiversity, we aim to accelerate analysis and contribute to solving the many societal challenges involved in building a sustainable food and agriculture value chain.

‘My-Eco-Ruler’ integrates scientific analyses based on relevant domestic and international standards and guidelines, depending on the user’s objectives and required level of detail. It visualizes the value generated by the expertise and efforts of producers from multiple perspectives. As a system that enables efficient use of data and AI in the food and agriculture sector, it is used by a wide range of industry stakeholders, including producers, food manufacturers, and restaurants.

In the food and agriculture sector, we believe that the true value of products is often obscured, even though a wide range of ingredients and producer-driven initiatives exist, because this value is not yet sufficiently visualized. Through technological innovation and new value creation that accelerate collaboration between food experts and food-specialized AI, we aim to contribute to the realization of a diverse and sustainable food system that can be passed on to the next generation.

CEO:Suguru Kitagaki
Suguru Kitagaki is the founder and CEO of cuoncrop. He began his career as a process engineer at Osaka Gas. After earning his MBA in the United States, he joined McKinsey and Company, where he advanced from Associate to Senior Manager and led projects primarily in the food and agriculture sector. He founded cuoncrop Inc. in 2020. Kitagaki holds an MBA from the University of California, Berkeley, as well as a master’s and bachelor’s degree in engineering from Kyoto University.

Service ‘My-Eco-Ruler’ Driven Solutions

  1. 01

    Food AI Ideator (FAI)

    Our agri-food specialized AI significantly expands the scope of data analysis, rapidly generating recipe ideas and product pitch stories. FAI visualizes differences between user and market trends, to grasp user position in food product development.

  2. 02

    Visualizing the Values

    Not just GHG, multi-dimensional food eco-indicators. We visualize the product values based on global and local guidelines with insights at the ingredient and the process level, leading to product and business strategies.

  3. 03

    Market Reach

    Moving beyond vague “eco” labels like organic or local, we provide scientific clarity that drives understanding and action among partners, employees, and customers.

  4. 04

    Office Transformation with Food

    By starting with everyday but more accountable food consumed in trainings, events, and offices, we accelerate employees’ personal engagement with corporate sustainability initiatives.

News

  1. News

    Launch of “My-Eco-Ruler Food AI Ideator(FAI)”, a food product development-focused generative AI

  2. News

    Presented at the Shizuoka Public Pitch Event

  3. News

    Presented at SKS JAPAN 2025

  4. News

    Presented at the commemorative seminar at Food Development Expo

  5. News

    Completed a pre-Series A fundraising round totalling 120 million JPY

  6. News

    Our joint Regenerative Tea Program with Wataya Bessou and Innovation Partners was featured in Discover Japan October 2025 issue

  7. News

    An interview with our CEO was published in the online edition of the magazine “Project Design”

  8. News

    Our CEO will speak as a seminar lecturer at the “Zero-Suta Special Seminar: Exploring the Potential of Regional Resources,” to be held on July 24, 2025, at Wataya Besso in Ureshino, Saga Prefecture

Company Overview

Company Name cuoncrop inc.
Head Office 〒102-0074
5F KS Floor, 1-5-6 Kudan-inami, Chiyoda, Tokyo, Japan
Representative Director&CEO Suguru Kitagaki
Date of Establishment September 2,2020
Principal Banking Partners MUFG Bank Sumitomo Mitsui Banking Corporation The Johnan SHinkin Bank Japan Finance Corporation
External Shareholders Inclusion Japan One Capital Norinchukin Capital
Contact Information info@cuoncrop.com

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